About us and our business

What is this place?

This is the web home of Seth Ellis Chocolatier. The company is the brainchild of three entrepreneurs, Rick Levine, David Lurie and Neil Levine. We decided to take our passion for and experience in chocolate and create a small artisan chocolate manufacturer. On the surface (and possibly below it!) that sounds like an optimistic venture, but we’re convinced there is room in the market for a small, flexible, high-integrity chocolate creator using organic and natural ingredients and capable of executing well on the trifecta of product packaging, product appearance and great taste.

We’re creating luxurious filled, boxed chocolates for wholesale and retail sale, as well as accepting private-label projects from wholesale customers.

In this section, you’ll find a small dose of history and philosophy about us and this business.

• Who are we?
  Our "formal" bios.
• What do we think is important about our business?
  Some philosophy and guidelines we’re trying to follow.
• So what’s the back-story?
  (You knew there had to be one!)
• Why is this site structured with a blog its heart?
  A bit about this experiment in site development.
• How do we square conversation, comment and doing biz?
  A place for some caveats, and "the fine print"
• Thanks and kudos
  A nod to the shoulders we’re standing on.

Onward to: Who are we?